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Marketing Strategy & Implementation

  • Positioning and message development
  • IPO, acquisition or partnership strategy
  • Presentation strategy, development and coaching
  • Branding and rebranding
  • Lead generation programs
  • U.S. market program for international companies
  • Interactive programs including Web 3.0 programs

Integrated Corporate Communications

  • Corporate materials, including corporate, product and technical fact sheet design and writing
  • Corporate presentation strategy and development
  • Issues management
  • Website planning, review and content development
  • International communication
  • Press kits (electronic and print), corporate identity

Investor Relations

  • Annual meeting planning and tactical assistance
  • Best practices for investor section of website
  • Conference call preparation
  • Q&A documents
  • Targeting and marketing to VCs, bankers, investors and analysts
  • Regulation FD/Sarbanes-Oxley best practices
  • Corporate presentation strategy and development
  • Perception audits
  • Financial communications & media relations
  • Analyst meetings

Public Relations [ Corporate and Product]

  • Press release development (print and multimedia)
  • Media relations strategy, outreach, interview preparation and execution
  • Q&A documents
  • By-lined article development
  • Speaker training
  • Press kits (electronic and print)
  • Clinical trial recruitment
  • Product pre-commericalization/launch strategy and execution
  • Medical conference planning and execution
  • On-site medical meeting management and conference media outreach

To explore a partnership with us, contact Donna LaVoie, President and CEO
at 978.745.4200 x103 or dlavoie@lavoiegroup.com.