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LaVoie Group Wins 2012 MarCom Gold Award for Media Relations in m-Health

Cambridge, MA, November 9, 2012LaVoie Strategic Communications Group, Inc. (LaVoie Group), a firm with a proven track record of building value for health science innovations through integrated communications and investor relations, announced today that it received a 2012 MarCom Gold Award for the firm’s work with AliveCor, Inc. in the category of media relations/publicity/newspaper placement.

LaVoie Group’s public relations efforts related to working with this emerging m-Health company to develop its messaging and communications relating to key clinical data supporting the accuracy of its breakthrough mobile electrocardiogram (ECG) device and a $10.5M financing from venture investors.

The 2012 MarCom Gold Award specifically recognizes LaVoie Group’s media relations strategy and execution for AliveCor in the Wall Street Journal print addition and its affiliated publications Dow Jones Venture Wire and The Wall Street Journal Venture Capital Dispatch.

“In the changing world of media, practitioners must be skilled in both traditional and online PR,” stated Donna L. LaVoie, president and CEO of LaVoie Group. “Understanding the linkages of media channels and the interplay between them provides for the best execution of clients’ media strategy.”

LaVoie Group also announced that the firm was awarded a MarCom Honorable Mention for its investor event on behalf of Aegerion Pharmaceuticals.

As its agency, Aegerion Pharmaceuticals engaged LaVoie Group to work with its internal IR team to plan and execute an investor event that included a panel discussion of prominent physicians in the disease area, as well as a patient, to increase understanding of the company’s product candidate and its importance in treating the targeted disease. The metrics set for this event exceeded expectations.

“LaVoie Group continues to strive to bringing value to its emerging and multinational health science clients,” added Donna. “The LG team is honored to be recognized for its achievements on our clients’ behalf.”

The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. To see the 2012 MarCom Awards Winners List, please visit

About LaVoie Group

LaVoie Group partners with its clients achieve their business goals by providing strategic consulting and integrated communications and investor relations programs that properly position, engage target customers and stakeholders to create value. LaVoie Group is part of the IPREX network of global agencies.

Our clients are industry leaders in healthcare and government markets, including, Aegerion Pharmaceuticals, AliveCor, Vertex Pharmaceuticals, BIO, Radius Health, Novadaq Technologies, Rockwell Medical, the Commonwealth of Massachusetts, i3 Analytics, Flagship Ventures, MPM Capital and Xcovery Group of companies. LaVoie Group is part of INC. 500/500 private company list and is ranked by O’Dwyer’s PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored for the past four years by the League of American Communications Professionals (LACP) for best agency awards, including the 2011 “Best Small Agency”. The agency has been honored by eighteen awards in the last three years.



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